Competitive analysis of Airlines in UK

The European domestic, especially short-haul journey are driven by five major airlines. These are Air France Airlines, IAG, Lufthansa, EasyJet and Ryanair. Out of the five airlines, EasyJet Ryanair is the two low-budget flights, which earns their maximum profits through short-haul trips. However, the company has some new emerging short-haul competitors in terms of Norwegian and Wizz Air. However, EasyJet is still way ahead because of its reputation and relationship with various European airports. EasyJet portfolio helps it to get early slots at highly crowded airports and hence make sure that the flight is on time on most of the occasions. The company has also gained customers because long-distance travelling flights such as Air France and Lufthansa has cut down their supply of aircraft for short-distance journey. The retrenchment business strategy applied by these legacy carrier airlines and by non-profitable making airlines on low-distance flights has helped EasyJet to generate more income and more profits.

Distribution of Cost incurred by various European airlines

To get rid-off financial issues the various business strategy applied by EasyJet. The company applies various theoretical concepts of business strategies into its day to day operation to boost its profit margin.

Strategic planning refers to formulating a strategy based on the current resource available at the vicinity of the company and the targets set by the company

Thus, it can be seen that EasyJet has been the leading low-budget flight in European market because of the cost effective and following the 4Ps of marketing mix effectively. However, the company might reach a slow growth rate in near future and should look for new market through expansion of business. In meeting the idea of expansion, a future strategy has been suggested to expand business from short-haul flights to medium and long-haul flights within Europe which will help in boosting growth rate of the company and will also increase the profit margins by considerable extent.

Assignment of Policy Proposal

Policy Proposal

You are asked to write a policy proposal to the relevant Minister (not a Cabinet proposal). Depending on the topic, your proposal may be to a Federal or a State Government Minister or Shadow Minister. You will need to refine your proposal within the context of the chosen policy area.

Choose (only) ONE of the following policy areas:

•  A proposal for country of origin food labelling
• A proposal for limits on foreign investment in agricultural land and agribusiness OR residential housing
• A proposal for a national/state (bottle) container deposit scheme.
• A proposal for forty + per cent of women on boards.
• A proposal focused on climate change, disaster management and resilience building eg. Local energy grid.
• A proposal to ban gambling advertising during sports broadcasts.

Please note that the above topics are broad, so it is suggested that you narrow the scope of your proposal to make the task more manageable. You will note that most are pitched at the national level but may also involve complicated and important Commonwealth/State or intergovernmental issues. Local government proposals will not be accepted as the proposal needs to have wider coverage – to draw out the politics of the issue. [However, students living overseas may negotiate an appropriate or perhaps comparative topic. However, this must be finalised prior to the March 31 deadline.]

You may write your proposal for the Opposition, but your fictional role cannot be a government departmental officer. It must in that instance, be an Opposition advisor to an Opposition Shadow Minister.

Alternatively, you may write the proposal for a business or not-for- profit organisation (NGO), however you would have to be a government affairs advisor within that organisation. In either case, you are required to use the same format.

The policy must relate to domestic Australian domestic policy (and not foreign affairs), and be pitched at either the state or federal government level. For instance, whereas the container deposit scheme or women on boards proposals could be pitched at either at a federal minister or a state minister, the GST proposal is clearly pitched at the national government (but clearly with ramifications for the states).

You will need to find the relevant responsible minister, by name and indicate your fictional role as a policy analyst in the relevant government department (or organisation). It is strongly advised that you start collecting material for this assignment early as once you get into it, you will realise that you need broad understanding of current policy debates and research since you will be putting an evidence based proposal. The only fictional part is your assumed role, the rest needs to be based on research.

In this assignment you will not be writing an essay but more of a report. It is an analytical and applied piece of writing using a supplied format that makes you analyse a policy problem in a very structured manner.

The policy tripod makes you examine the economic efficiency, social effectiveness (targeting) and political feasibility of your proposal. In this assignment, politics is very important and must not be side-lined. It needs to form a major part of theassignment. In particular, the stakeholder analysis needs special attention. Study Guide topics from week 7-11 are relevant but you will also need to draw on earlier weeks.

The components of the policy proposal (format) must include:

1.  Title Page

2.  Letter of Transmittal

3.  One Page Summary

4.  Policy Problem Statement

5.  Policy Analysis – Using the Policy Tripod

6.  Proposed public consultation

7.  Implementation

8.  Evaluation & the specific Recommendation

9.  A separate Postscript:Policy Reflection Addendum

Court assignment for Business course student

Case Study Narration

i. Visit the Local Magistrates’ Court in Melbourne (for Melbourne students) or the Local Court in Sydney (for Sydney students).

ii. Attend one hearing in the civil list involving a business.

iii. Submit a report including a discussion on the following matters:

• Your experience at Court (eg. How did the Court make you feel? What improvements would you make to Court?)
• The layout of the hearing room (eg. What physical features were in the room?)
• The personnel in the hearing (eg. What titles and roles were given to those in the hearing?)
• The types of cases heard by the civil list?
• How one commences and defends an action in the Court?
• The facts of the case you heard (eg. About what was the case?)
• The law governing the case (eg. Provide a discussion of the relevant Act(s)). You will need to research this point)
• How was the law applied in this case? (eg. Provide a discussion of the arguments raised by the parties.)
• The outcome of the case (eg. What was decided? Who won? Why?)
• Your view on the outcome (eg. Did you believe it was a fair decision? How would you have decided the matter and why?)

This will help scholar in understand two things first is law methodology and second, type of business cases that requires law methodology involvement.

A. Dossier 

Presentation, structure, clarity, spelling, grammar, and logic	20%
Concept/Subject defined	20%
Concept/Subject explained	20%
Use of legislation and case law	20%
Use of references	20%
TOTAL	100%

B. Court Assignment 

The student’s experience at court stated	10%
Hearing room layout outlined	10%
Hearing room personnel summarised	10%
Cases heard in the civil list described	10%
Commencing and defending an action discussed	10%
Facts of the case identified	10%
Laws relating to the case identified	10%
Arguments raised in the case identified	10%
Outcome of the case identified	10%
The student’s view on the case highlighted	10%
TOTAL	100%
TOTAL	/20%

C. Group Assignment

Group oral presentation and visual slides	50%
Written Assignment: Identify the facts of the case	10%
Written Assignment: Explain the relevant law relating to the case	10%
Written Assignment: Discuss the legal arguments raised by the parties in case	10%
Written Assignment: Summarise the judgement of the case	10%
Written Assignment: Illustrate the role, purpose and scope of the relevant court, or tribunal.	10%
TOTAL	100%
TOTAL	/20%

you can get the method of writing law report  here a just click away.